Lam, Gladys

View Chapter: Focus on What Makes Your Business Smart: Business Rules

glamGladys S. W. Lam is a world-renowned authority on applied business rule and decision techniques. She is principal and cofounder of Business Rule Solutions, LLC (, the most recognized company worldwide in business rules and decision analysis. Ms. Lam is co-creator of IPSpeakTM, the BRS methodology. She is cofounder of, a vertical community for professionals and home of Business Rules Journal. She coauthored Building Business Solutions: Business Analysis With Business Rules, an IIBA®-sponsored handbook on business analysis with business rules, with Ronald G. Ross.

Ms. Lam is widely known for her lively, pragmatic style. She is an internationally recognized expert on business rules and decision techniques. She speaks internationally at conferences and other professional events and co-presents interactive online seminars. She is also executive director of the Building Business Capability (BBC) Conference—the official conference of the IIBA®—which includes the Business Rules Forum, .

Ms. Lam is a world-renowned expert on business project management, who has managed many projects focusing on the large-scale capture, analysis, and management of business rules and decisions. She works comfortably with senior executives, providing insights and advice. She advises senior management of large companies on organizational issues and on business solutions to business problems. She is most effective in mentoring and training business analysts worldwide.

Ms. Lam is most recognized for her ability to identify the source of business issues and effectiveness in developing pragmatic approaches to resolve them. She has gained an excellent reputation for fostering positive professional relationships with principals and support staff in projects.

Contact Gladys directly,, to learn more about the method and techniques described in this chapter.

About Business Rule Solutions

Business Rule Solutions, LLC is the recognized world leader in the advancement of business rules and decision management. Cofounders Ronald G. Ross and Gladys S. W. Lam are internationally acclaimed as the foremost experts and practitioners of related techniques and methodology.


Since its inception in 1996, BRS has helped pilot the worldwide growth of business rules. BRS offers IPSpeakTM, its groundbreaking methodology for business rules, decision logic, and business vocabulary (concept models), including the popular RuleSpeak®, DecisionSpeakTM, TableSpeakTM, and ConceptSpeakTM. BRS services include consulting, online interactive training, in-house workshops, publications, and presentations. For more information about BRS, visit

Gladys Lam
Twitter: @GladysLam